Moonlight Magic 40th

Make Moonlight Magic Happen!

Help Bring Moonlight Magic to Life!

We’re calling on our community to make this year’s Moonlight Magic unforgettable. Your help is essential to creating a smooth, festive experience for all! Join us by signing up through the Moonlight Magic 2025 Volunteer Sign-Up Form.

From setting up vibrant vendor spaces to welcoming guests, assisting at the information tent, helping with the beloved parade, or even being part of the post-event clean-up, there’s a role for everyone:

Vendor Set-Up & Coordination:

Answer questions; make sure vendors are in their correct spot and are ready at 4pm

Vendor Entrance Welcoming Crew

Help vendors understand how setup works & check them in

BSE Shuttle Drivers (specific requirements necessary)

Parade Cast Members

This incredible fun opportunity.

Treasure Chest Elves

Santa needs helpers too, once he drops off the toys at the Community Tree

Trash Check Team

Quick shifts, if you want to help but need to get back to family and friends quickly

Post-Event Clean-Up Crew

One of the magical things about the event is how quickly the village returns to normal

Be part of the magic—sign up today to make a difference at one of the year’s most cherished events!

Moonlight Magic Motors - Light Your Motors!

Moonlight Magic’s brand-new Moonlight Motors is rolling in for the 40th anniversary — and we want YOU in the lineup!

Calling all:

Local business vehicle,
Farm truck or tractor,
Golf Cart
A family van… or something totally unexpected?

Dress it up in lights and help make this new Parade of Lights feature unforgettable!

Moonlight Magic Sign-Up Form

🌟 Questions: [email protected]

Let’s make this night shine even brighter!

Printable Moonlight Magic Schedule + Map

NEW 2026 Schedule + Map COMING SOON!

Moonlight Magic 2024 map of venues and activities

Download Printable PDF 2025 Moonlight Magic Map

Also available at:

The Moonlight Magic table next to the Community Tree at the corner of Bridge Street and Deerfield Avenue
Participating shops and restaurants

The program includes:

Schedule of Events and Entertainment
Map with locations of performances and activities, as well as general information such as restrooms, shuttle stops, main parking lots, and ATMs.

Free Parking & Shuttle Info

NEW 2026 PARKING & SHUTTLE INFORMATION

COMING SOON!

NEW 2026 PARKING & SHUTTLE INFORMATION COMING SOON!

Free Parking Options:

Buckland-Shelburne Elementary School at 75 Mechanic St. (Shelburne side)
The Mill at Shelburne Falls on 49 Conway St. (Buckland side)
Other lots and street parking are available around the village, but these can fill up quickly, so the school and the Mill are great options!

Free Shuttle Service:

Between Buckland-Shelburne Elementary School and the Village
Between The Mill at Shelburne Falls and the Village

Parade Of Lights

Moonlight Magic Parade of Lights starts at 5:00 PM

Get ready for an evening of festive fun as the Moonlight Magic Parade of Lights kicks off the holiday season! Here’s everything you need to know about this year’s parade:

Parade Route:

Starts at the Lamson Factory Outlet Store area on Conway Street (Buckland side).
Crosses the iconic Iron Bridge
Stops at the Community Tree (corner of Bridge Street and Deerfield Ave) for the tree lighting ceremony, then continues down Bridge Street.
Ends at the Senior Center (Mountain Lodge of Masons) at 7 Main Street, where Santa’s Workshop awaits! 🤫

The Art Garden's Parade of Lights Lantern-Makers: Now, we can't wait to see you at the meeting point for the Parade of Lights at 30 Conway St! Join us at 4:30pm during Moonlight Magic as we gather and lead the parade into the village with your glowing, handmade lanterns, lighting up the night with your festive spirit.

Step into the Enchantment of Santa’s Workshop!

JUST WAITING ON CONFIRMATION FROM THE ELVES THAT SANTA IS FLYING DOWN FOR THIS 41ST MOONLIGHT MAGIC VISIT!

When: Right after the Parade of Lights (starting at 5 PM)

Where: Santa’s Workshop, Senior Center (Mountain Lodge of Masons) 7 Main St, Shelburne Falls

The Journey to Santa’s Workshop:

Santa and Mrs. Claus will be led into the village by the Parade of Lights. At the corner of Bridge Street and Deerfield Avenue, Santa will light the Community Tree, spreading holiday cheer to all. From there, the parade continues to Santa’s Workshop, where the real magic begins!

✨ Meet Santa and Mrs. Claus:

Inside the workshop, Santa will take time to hear each child’s holiday wishes - feel free to take photos. It’s the perfect opportunity to capture a cherished holiday memory!

Whether you’re young or young at heart, this is your chance to kick off the season with festive spirit and joy. Don’t miss the magic! 🎅🎄

A special thank you to The Mountain Lodge of Masons for organizing this annual Moonlight Magic tradition!

Friends of the Arms Library:
Moonlight Magic Book Sale!

It’s the perfect time to stock up on books for holiday gifting (or for yourself)! And the best part? All proceeds benefit Arms Library projects, so your purchases support a great cause.

Shelburne Falls Area Women’s Club Cookie Shop!

During Moonlight Magic 2025, swing by the Village Information Center (75 Bridge St) and grab a box (or two!) of their delicious homemade cookies—baked with love and perfect for the holiday season! Every penny you spend supports local scholarships, helping our community thrive. It’s a sweet way to give back while enjoying some tasty treats! Cookies + Community = Magic!

Experience Moonlight Magic at the Shelburne Falls Trolley Museum!

Join us on November 27th during Moonlight Magic as the Shelburne Falls Trolley Museum opens its doors from 4 PM – 8 PM for a magical evening! What’s waiting for you? Nighttime trolley rides on a trolley decked out in festive holiday lights. A cozy caboose warming station to keep the chill away. Holiday shopping for unique gifts and a chance to explore the electric trains in the museum's gift shop. Hop on the trolley (located near Salmon Falls Gallery) for a ride to the Trolley Museum and back—it’s a one-of-a-kind experience you won’t want to miss! Rides take about 15 minutes. Members always ride free and if you join now you get a Membership that is good until the end of next year. Join now at https://www.sftm.org/join.shtml or at the ticket office. Bring the whole family and make this enchanting adventure part of your Moonlight Magic tradition!

Craft Activities

4-9pm: Bookmark Making Fun at Arms Library (corner of Bridge st and Main St.)

Everyone making a bookmark is welcome to claim two free used children’s books (also upstairs).

4-9pm: 'Paint Your Own' Ceramic Ornament at Handle Factory - The Mill at Shelburne Falls (49 Conway St.)

$5.00 fee with all proceeds going to a local charity.

4-8pm: Make A Simple Ornament at Shelburne Falls Trolley Museum (14 Depot St.)

4-8pm: Juicebox Wine Bar (8 Bridge St.)

Warming Stations, Free Hot Cider, Hot Chocolate or Cookies!

WILL BE ANNOUNCED IN OCTOBER!

MILLWORKS! Markers & Art Market
@ The Mill at Shelburne Falls

49 Conway St.

Experience a hub of holiday cheer and unique finds from regional makers and artists. Showcasing the finest regional talent. Celebrate and shop local at The Mill at Shelburne Falls!

Friends of the Buckland Rec Craft Fair
@ Buckland Town Hall

2nd floor of Buckland Town Hall at 17 State St.

Talented craftspeople will showcase their work in support of the amazing efforts of the Friends of the Buckland Recreation Area.

Learn More

Holiday Craft Market
@ The Shelburne Falls Eagles

Shelburne Falls Eagles 52 State Street

A wide variety of local crafters and their unique creations—all in one convenient location! Enjoy delicious hot food and beverages available for purchase while you browse.

Learn More

Craft Fair @ VFW

19 Water Street

THE ARTISAN GIFT COLLECTIVE @ State Street Hair and Salon

36 State Street

Open 2 pm to 9 pm.

Learn More

Moonlight Magic Eats

Where to Grab a Bite During Moonlight Magic! Wondering where to eat during Moonlight Magic or before the festivities kick off? Here’s a guide to restaurants, markets, coffee shops, and sweet spots in Shelburne Falls:

5am - 2pm & 4pm - 9pm: Foxtown Diner 25 Bridge St.

We offer delicious, homestyle comfort food that'll surely cure all of your cravings.

8am - 9pm: Mocha Maya's Coffee House 47 Bridge St.

Hot Chocolate, Tea, Mocha, Coffee. Traditional coffee drinks.

7am - 7pm: Keystone Market 44 Bridge St.

Local grocery store offering fresh produce and meats, plus a deli.

8am - 8pm: McCusker's Market 3 State St.

Baked Goods and Prepared Foods: Ready-to-eat sandwiches, soups, and salads, perfect for a quick bite. Locally roasted coffee and teas.

Catering to dietary preferences such as gluten-free, vegan, and vegetarian options.

10am - 9pm: Hotfire Bar and Grill 10 Bridge St.

Hourly giveaways from 11 AM to 8 PM and exciting daily specials!

11am - 9pm: Buckland Pizza 13 State St.

11am - 9pm: Asma's Kitchen 73 Bridge St.

Outdoor dining, Middle Eastern fare. Vegan and Gluten-Free options.

11am - 9pm: Mo's Fudge Factor 9 State St.

Holiday Sugar Cookies, Fudge, Truffles, and Grab & Go Treats

4pm - 11pm: Floodwater Brewing Co. State St

After party band at 9:00 PM, it will be a Funksgiving celebration.

11:30am - 11pm: Shelburne Pub & Brew 42 S. Maple St.

Come unwind and enjoy some fantastic live music by Lakeside Drive from 8 PM – 11 PM!

4-8pm: Juicebox Wine Bar 8 Bridge St.

Mulled cider, mulled wine, French hot chocolate.

5pm - 9pm+: The Blue Rock Restaurant 1 Ashfield St.

The Blue Rock is Shelburne Falls’ hidden gem for unique New American dishes served with perfect drink pairings and welcoming service.

5pm-9pm: Gypsy Apple Cantina 65 Bridge St.

Intimate dining spot featuring Mexican cuisine.

4pm - 9pm: Fraternal Order of Eagles 52 State St.

Food for purchase. Bar open until 1am.

Salmon Falls Cafe 1 Deerfield Ave.

Moonlight Magic: Extended Hours & Special Activities at Participating Shops

WILL BE UPDATED IN OCTOBER 2026!

As Moonlight Magic approaches, many local shops in Shelburne Falls are extending their hours and offering special activities to enhance your festive experience. Here's a glimpse of what's in store:

Bridge Street

M&T Bank: 90 Bridge St. A Moonlight Magic Entertainment Venue. (See Moonlight Magic Music Entertainment Schedule)

ENJOY.: 61 Bridge St. 11am - 8pm. We have moved to 61 Bridge St. Stop by and check out our Moonlight Magic Sale.

Wandering Moon: 59 Bridge St. 10:30am - 9pm. Gift Certificate Giveaway: Enter to win a $50. Wandering Moon Gift Certificate with purchase of $10. or more. One entry per person.

Jeremy Sinkus Glass Gallery: 55 Bridge St. Glass Artist Subterranean designs in glass.

Arms Library: 60 Bridge St. 4pm - 9pm. Book Sale, Children's Activities, Bookmaking Fun and take home two children's books, and a Wishing Tree!

Greenfield Cooperative Bank: 33 Bridge St. 4pm - 9pm. Warming Station in GCB's Community Room with free cider and cookies

Shelburne Falls Bowling Alley: 43 Bridge St. 2pm - 11pm. Opening early for those arriving in the village ahead of the festivities—come enjoy some pre-Moonlight Magic bowling.

Shelburne Arts Cooperative: 11am - 8pm. Holiday Wall Art Show - "The Magic of Moonlight"

Watermark Gallery: 20 Bridge St. 2pm - 9pm.

Hilltown Hair Salon: 17 Bridge St. 4pm - 8pm+. Local crafters | Hale-made collections vendor (jewelry, ornaments), salon retail sales, face painting, refreshments.

Rethreads Consignment Store Shelburne Falls MA: 14 Bridge St. 9am - 9pm.

Boswell's Books: 10 Bridge St. 11am - 9pm+. Open late with great, fresh stock throughout the store!

Trolley Connection: Discover unique gifts

Trolley Stop Antique & Collectables: 9 Bridge St. Browse vintage items and collectibles.

Bridge Street Bazaar: 6 Bridge St. 9am - 9pm. Annual year-end clearance

Beth & Frances Boutique: 3 Bridge St. Open 10am - 9pm for all your festive shopping needs—perfect for finding gifts, stocking up on holiday goodies, and soaking in the holiday cheer.

Deerfield Ave

A Heart for Art: An excellent section of gift items and art, and classic children's toys. A fun shop to explore.

Shelburne Falls Cork: 1 Deerfield Ave. Artisanal wine, craft ale, local hard cider in unopened bottles

State Street

Grow Gallery: 28 State St. 11am - 9pm. One Night ONLY specials on Winfisky Glass, Airplants, and more…

State Street Style Salon & Spa: 36 State St. 2pm - 9pm: THE ARTISAN GIFT COLLECTIVE will hold a Pop-Up Craft Fair at 36 State Street (State Street Salon). We will be located on the Buckland side of the river.

Crystal Visions: 44 State St. 11am - 9pm: Enter to win a $50 Gift Certificate

Ashfield Street

Salmon Falls Gallery: 11am - 8pm. Salmon Falls Gallery focuses on local art, showing artists who live within 50 miles. A drawing to win a larger Josh Simpson planet. Entries will be for that day/night only & winner will be picked & notified on Saturday. Some hot apple cider & nibbles will be provided as well.

Depot Street

Shelburne Falls Trolley Museum: 14 Depot St. 4pm - 8pm. We've got the trolley and caboose all lit up and we'll have the wood stove going in the caboose to keep you warm while you wait (a few minutes) for the next gaily lit trolley ride to the other end of our line where you can see some toy train and model train setups and browse our rail-related toy and gift offerings. Rides take about 15 minutes. Members always ride free and if you join now you get a Membership that is good until the end of next year.

Conway Street

Ann Brauer Quilt Studio: 2 Conway St. It's Moonlight Magic so it is time to celebrate the Moon with a special exhibit and even better--if you don't have time to shop during the festivities drop by my studio to pick up a special discount coupon good through the end of the year.

Lamson Cutlery and Kitchen Outlet: 45 Conway St. Open 10am - 9pm. Explore exclusive deals on kitchenware.

The Mill at Shelburne Falls: 49 Conway St. 4pm - 9pm. Millworks! Market

Handle Factory: 49 Conway St. 4pm - 9pm. Paint your own ceramic ornaments with all proceeds going to local non-profits. -A pop-up sale of beautiful pottery from studio members (and a few items from Molly too!). Live entertainment: Hannah French puppet performance at 6:15PM and Molly Cantor puppet performance at 6:45pm.

Raven Used Books: 11am - 9pm. Enjoy an impressive selection of books, including a great children's section.
Nancy L. Dole Used Books & Ephemera: 20 State St. Browse a curated selection of vintage books and collectibles.

Worn at the Edges: 4pm - 9pm. Located @themillatshelburnefallsma, Studio G106 Specializing in small batch custom prints.
Katie Cavacco of Free Ramblin' Kids: Her upcycled creations feature a range of whimsical, eco-friendly products for young children. Wool and cashmere sweaters are felted and repurposed to make heirloom quality booties and wearable toys.

Haymaker Art & Frame: 11am - 9pm. Frame sale and fine art

Permaculture Place: 4pm - 9pm. (the entrance faces the street out front). Chestnut Roasting with Big River Chestnuts Agroforestry Farm, alongside Forestopia who will be serving their tree crop products of acorn chai and hot chocolate! Visit our center to learn about ecological and sustainable living skills, upcoming educational events, artist workshops, and concerts! Visit our gift shop and find an eco-friendly gift for the holidays (locally made lanterns, naturally dyed cloth and paper, books, etc).

Rt 2 Shelburne

Shelburne Farm and Garden: 355 Mohawk Trail, Shelburne Falls. 8am - 9pm. Staying open late and have a lot of Christmas decorations available (wreaths, roping, planters, poinsettias, etc) plus our greenhouse open.

Please note that specific activities and promotions may vary. For the most up-to-date information, visit the individual shop websites or contact them directly.

We look forward to celebrating Moonlight Magic with you!

Lighting the Way

Join The Art Garden’s FREE Paper Lantern Workshop!

Let’s light up the night and make Moonlight Magic unforgettable!

Workshop Details:

Create your very own lantern and join the Moonlight Magic Parade of Lights! This workshop is open to all ages—a perfect way to gather your family and friends and light the way!

Workshop Times:

Friday, November 22 from 4 -7pm
Saturday, November 23 from 1 -5pm

Location: The Art Garden

Everyone is welcome, and it’s completely free!

Parade of Lights Info:

BE PART OF THE MAGIC!! Bring your lantern and festive spirit to Suburban Propane at 4:30 PM on Moonlight Magic night (Nov. 28) to line up for the parade.

Want to join?

Send us a message to The Art Garden and Moonlight Magic Shelburne Falls to let us know you’ll be lighting the way! Let’s make the Parade of Lights shine brighter than ever! 🌟

A Heartfelt Thank You to Our Moonlight Magic Supporters

West County Arts & Culture is proud to present and coordinate Moonlight Magic! This beloved annual event shines brightly thanks to the festive spirit, creativity, and dedication of local organizations, businesses, and residents working behind the scenes. We extend our deepest gratitude to the donors, supporters, and volunteers whose generosity makes Moonlight Magic possible each year. Your commitment lights up our community, creating an unforgettable experience for residents and visitors alike.

Below is our ever-growing list of valued partners, Moonlight Magic Angel and Support Donors, in-kind contributors, and volunteers who help bring this cherished tradition to life through their contributions and countless hours spent organizing, decorating, and hosting. Thank you for helping us share the warmth and magic of our village with everyone who joins us in this special celebration. Check back often as we continue adding to this list in the weeks leading up to Moonlight Magic 2025!

Moonlight Magic Regional Partner

Franklin County Chamber of Commerce & Regional Tourism Council

"Building community and connecting the dots for Franklin County businesses, residents, and visitors."

We sincerely thank Moonlight Magic's regional partner, the Franklin County Chamber of Commerce & Regional Tourism Council. Their invaluable in-kind support in marketing Moonlight Magic helps us share the magic with residents, visitors, and businesses alike. Together, we're building community and celebrating all that Franklin County has to offer!

Special Thanks to the Moonlight Magic 2025 Angel Sponsors