Moonlight Magic

Moonlight Magic 2013

Moonlight Magic has become a traditional event known across the region. It is the kick-off to the holiday season that includes Lighting of the Village, the Parade of Lights, Santa’s Workshop, carolers, and street performers.

Moonlight Magic is always on Black Friday, the day after Thanksgiving, which this year is Friday, November 24, 2017.

For a look at all things "Moonlight Magic," here is a listing of what guests can expect at this event:

Performances at Moonlight Magic 2017

Between 4 pm and 8 pm: Roaming Performances

Keep your ears and eyes open for special roaming performers, Welcome Yule, a group of carolers, dancers, and Tom Crean, banjoist!

5:15 pm - The Parade of Lights

The Parade starts on Conway St and goes over the Iron Bridge, down Bridge St, and ends on Main Street. Watch for Santa, the Grinch, the Cat in the Hat, Thing 1 and Thing 2, Max the Dog, plus a special horse drawn wagon thanks to Greenfield Savings Bank, and more!

5:30 to 6:15 pm - Ageless Waves of Rhythm
Greenfield Savings Bank, 58 Bridge Street

Move to the beat of this drumming group from the Shelburne Senior Center.

5:30 pm - MEGAdance Zumba
The Shelburne end of the Iron Bridge

MEGAdance is a high-energy dance fitness workout that fuses today's hottest Latin and international music with heart-pumping movement. This high energy group returns to the Moonlight Magic Parade of Lights and will move right into a performance on the Shelburne side of the Iron Bridge.

5:30 to 7:30 - Loren Feinstein
Salmon Falls Gallery, 1 Ashfield Street

Come hear her fabulous musical improvisations.

6:00 pm - Henning Ohlenbusch
Mocha Maya’s, 47 Bridge Street

Henning is a singer, songwriter, multi-instrumentalist, producer, and performer.

6 pm - Celtic Heels
Location TBD

6:30-7:15 pm - David Fersh
Greenfield Savings Bank, 58 Bridge Street

David, of Charlemont, is a guitar singer/songwriter who will perform a variety of styles/songs.

Events in Village Shops

« Shops where you can get your Passport stamped.

« A Heart for Art (28 State Street) will be serving up cider and snacks alongside their whimsical gift selections.

The Arms Library (Bridge and Main Streets) will host a book sale.

The Blue Rock Restaurant and Bar (1 Ashfield Street) will be serving up the ultimate comfort food—macaroni and cheese.

« Boswell's Books (10 Bridge Street) will be serving free hot cider and homemade cookies, offering free gift wrapping, and handing out coupons good for 20% any item in the store from January 1 to March 31, 2018.

« Greenfield Savings Bank (58 Bridge Street) will offer light refreshments and have your picture taken in their popular photo booth from 5-9 pm. Stop in for a massage from Janice Dompke, LMT. Also, enjoy the performances happening in the branch (see Performances for details). As a special treat, Greenfield Savings Bank is hosting free horse and wagon rides!

Grow Gallery (55 Bridge Street) will have tables set up in the street in front of their gallery space with special holiday merchandise and select discounts.

« Lamson Factory Outlet Store(45 Conway Street) will offer a tiered discount system with 15% off under $100, 20% off under $300, and 25% off for $300 or more. Cookies and refreshments are available for visitors.

« McCusker's Market/Franklin Community Co-op (3 State Street) Here you’ll find their 3rd annual Pothole Pop Up Shop featuring a wide variety of local craft vendors. This is also the last stop for those wishing to turn in their Passport. Those who submit their Passport here with 8 or more stamps will be entered in a raffle for a chance to win a basket of gifts donated by participating merchants.

Mo’s Fudge Factor (9 State Street) – TBD

Mocha Maya's (47 Bridge Street) - Henning Ohlenbusch will play at 6 pm. (See Performances for more details.)

« Molly Cantor Pottery (20 Bridge Street) - Paint-your-own ceramic ornaments for all ages. Requested donation is $5, all of which goes to charities including Franklin County Sheriff's Dog Shelter, Senior Center, Bridge of Flowers, and the Art Garden. Also enjoy 15% off all pottery. Outside the shop you'll find Pots For Pets - a sale of student seconds pottery to benefit the Dakin shelter.

« Salmon Falls Gallery (1 Ashfield Street) will serve hot cider from Clarkdale Fruit Farm, an incentive help you hike up the hill! They will be waiting to stamp your "Passport." Enjoy 15% off all day long! This is the one day they offer a gallery-wide sale, everything except the rugs. Hear the fabulous musical improvisations of Loren Feinstein, and Tom Kuklinski of Kuklinski Woodworking will join us to sell his cutting & serving boards, and Wood Balm. The cutting & serving boards have forged steel handles by Bob Compton of Rising Sun Forge. Perfect chance to get a start on Holiday gifts!

« Shelburne Arts Co-op (26 Bridge Street) Come visit the Arts Co-op and check out their beautiful and colorful fiber arts show - "Fiber Optic." Be sure to get your Passport stamped. They have wonderful and one of a kind handmade items as well as beautiful photography and paintings to help you find that perfect holiday gift!!

Shelburne Falls Eagles Hall (52 State Street) Here you’ll find Christmas specials, holiday wrapping, gift cards and more! Join Blossoming Beauty and other vendors inside with heat, bathrooms, and hot food (baked potatoes, chili with toppings) served by the Shelburne Falls Fire Department.

Shelburne Falls Memorial Hall (51 Bridge Street) Warm up with free cartoons on the big screen in the theater starting at 5:30 pm.

« The Shelburne Falls Trolley Museum (14 Depot Street) The Visitors Center at the Museum will be open for your visit and will offer holiday trolley rides from 4pm to 9pm. Ride the brightly lit trolley ($) along the outskirts of the festively decorated village. All purchases in the gift shop will save 10% including many great collectibles from Lionel, as well as toys, shirts, and stocking stuffers.

Shelburne Senior Center/Masonic Hall (7 Main Street) Santa, Mrs. Claus and elves will be in the parade and then will settle in here at Santa’s workshop. Guests can busy themselves with ornament making, cookie decorating, and writing letters to Santa. Come visit with Santa, take pictures, and receive a goodie bag. The Masons will have food available for sale.

Village Information Center (75 Bridge Street) will have delicious homemade cookies and hot cider for sale as a fundraiser for the Center.

Wandering Moon (59 Bridge Street) - Those who purchase $10 or more will be entered into a drawing for a $50 gift card to Wandering Moon. One entry per customer. The drawing will be held on Saturday morning.

West End Pub (16 State Street) will take it to the street as they serve up chili outside of their restaurant.

Vendors for Moonlight Magic 2017

Goods and Activity Vendors

  • Academy at Charlemont - free face painting
  • Alicia's Candles - handmade soy based vegan, cruelty free candles
  • ARTeens - seed bombs and other block print designs on cloth
  • The Artisan Dragon - all natural cleaning, bath and body products
  • Barberic Farm - from the farm: frozen lamb, frozen ready - to - bake meat and/or fruit pies, jam, jelly, marmalade, pickles, hops, popcorn, sheepskins, wool hats, handspun yarn, leatherwork, metal crafts
  • Bear Claw Wampum - Native American wampum: belts, cuffs, chokers, historical reproductions
  • Catamount Hill Association - book on Historic Catamount Hill
  • Colrain Central School - raffle baskets
  • Davenport Maple Farm - maple products, photo cards
  • Forever Free Alpaca Farm - Alpaca clothes: mittens, gloves, socks, scarves, hats, etc.
  • Franklin County Regional Dog Shelter - 2018 shelter calendars
  • Franklin County 4H
  • Hawlemont Elementary School - baked goods, cookie decorating, kid crafts: fundraiser for Nature's Classroom Trip
  • Heather Wynn - handmade bags, fanny packs, bonnets
  • Hillios Novelties - novelties and glow toys
  • Kevin French - meat grinder lights, solar powered lighted spheres, wine barrel crafts
  • Kiwanis
  • Listen Up - decorative clip-on ears
  • Mohawk Athletic Association - wreaths
  • River Valley Christian Church - ornaments, raffles, free hot chocolate
  • Salvation Army - West County Unit (c/o The Senior Center in Shelburne) - Salvation Army Kettle and sign on a tripod
  • Shelburne Farm and Garden - birding supplies, pet toys/treats, hats/gloves, hand and toe warmers
  • Squirrel's Attic - recycled sweater mittens, hats, and crafts
  • Sunrise Farms - pure organic maple syrup and maple candy, cream products
  • Teach Art 2 Me - henna, face paint, kids crafts, interactive arts
  • Trailside Veterinary Services - veterinary services

Food Vendors

  • Buckland Riders - baked potatoes
  • Cliff's Smokin Backyard BBQ - pulled pork, brisket, moink balls, chowder, turkey legs, ribs, loaded potatoes
  • Double D Concessions - cotton candy and popcorn
  • Hager's Farm Market - fried dough with maple cream, donuts, and hot apple cider
  • Hillfire Confections - cotton candy
  • M&G Kettle Korn - fresh popped Kettle Korn: GMO and allergen free
  • Mother's, Inc. - fresh cut French fries, plain, and with assorted toppings
  • Shelburne Falls Area Women's Club - cookie sale
  • Veterans Network United, Inc. - Krispy Kreme donuts, hot chocolate, and holiday crafts
Thank you to our sponsors!

Greenfield Savings BankGreenfield Cooperative BankYankee CandleMollyCantorLOGO1 shelburne arts coop