Marcia Yudkin's Guide to Survive and Thrive During These Times

(7/15/09) Are you walking around with gloom and doom in your head? If so, put all the recession talk aside and take a walk down Main Street. Do you see people carrying shopping bags? Going into restaurants? Using cell phones?

You see, life goes on. Business goes on. Customers still need you. Yes, they may be more cautious about spending. Some may be in financial trouble. But if you keep your head on straight, you’ll ride out the recession just fine.

Three Fundamental Principles of Marketing to Remember: