Innovative Promotion to Draw Visitors Back to the Area

(11/4/09) The SFABA Marketing Committee has been working very hard on your behalf to make this year's Moonlight Magic the best event ever, and, in response to feedback from members, is working to extend the benefit of the event to all members, not just those few in the village.

Annual Event Provides Opportunity for Business Promotions

(10/28/09) Moonlight Magic is here! This is that special time of year when Santa comes to Shelburne Falls, stores stay open late, and hundreds of visitors pour into town to take advantage of store specials, enjoy window displays, shop street vendors and watch the magic as 1800 candlelit luminaries come to life on the bridge and streets around the river.

Gala Street Fest Planned for September 26

(9/1//09) On Saturday September 26th the SFABA will host the first annual Salmon Falls Street Festival. This event brings together the community to celebrate our local artisans, music, food and the coming of fall. 

Reserve your place on the program by June 24

(6/17/09) There is still time for you to be listed as a sponsor of the 9th Annual Iron Bridge Dinner, to be held August 16, 2009. Put your business name on the program for the 400+ diners expected to attend.